Model Success Articles

Copyright 2011



Welcome to the world of Modelling!


This article explores what modelling is, it’s purpose, and how to go about getting started. Make sure you like our Facebook page to get all our articles and updates directly to your profile.


What is modelling?

A model’s job is to showcase products which can be anything from fashion and beauty products to cars, houses, services and food. If the public feels that they can relate to the model, they are more likely to be attracted to the product, in turn increasing product sales.

For some people their attraction to the product might be a billboard of a ‘girl next door’ wearing a pair of jeans, and for some people it might be a billboard of Kate Moss wearing the same jeans, depending on what level of status and quality the buyer is attempting to achieve. Therefore, the model chosen for a job will be the one who is perceived to be most like the buyer. This creates demand for many different types of models, simply because there are many types of buyers!

Although the perception of modelling may be that only the best get the top jobs, it’s a good indicator of how much potential work there is out there if you take a look at the magazine section of your local news-agency… heaps! So if you are feeling a little uncertain about your potential place in the industry never fear… there’s more modelling going on out than you realize!


Types of modelling

 What type of model are you? Here are a few ideas to get you thinking.


  • Runway: If you are tall and ‘thin’ you could be a catwalk/runway model. Face is not so important in this type of modelling, it’s more about the body.


  • Sports Modelling: If your body is athletic you could be a sports, swimsuit model, or create fitness videos. Think sports apparel with its fit, athletic looking models, gym equipment, and aerobics DVD’s.


  • Lingerie, Glamour: Promo Modelling: If you are slightly bigger in the hips and bust, you could be a lingerie, glamour or promotions model. There are plenty of photos needed for underwear and calendars, and fresh faced professional girls needed for events.


  • Plus Size Modelling: If you are bigger in the body in general, you could be a plus size model. Yes there is work for plus size models! Some models actually move out of generic modelling into plus size as it better suits their body.


  • Catalogue / Commercial Modelling: If you have a well presented and friendly ‘girl next door’ look you could be a catalogue model which can be regular work- think how many catalogues you find in your mailbox!


  • Parts Modelling: If you have gorgeous hands, feet, legs, hair, face etc, you could be a ‘parts’ model. You could be booked on a regular contract basis simply for that sought after part of your body.


  • Petite or Freelance Modelling: If you are shorter and small framed you could be a petite model (usually 5’2”-5’6”) as smaller clothes and products still need to be modeled. As well as this, many models that are not as tall as high fashion models do well as Freelance Models, being booked for the same type of jobs as Agency Models but on their own terms.


  • TV: If your real interest is in TV, you could be a presenter, movie extra, newsreader, game show host or assistant, video clip extra or product demonstration model. Take a minute to picture all of these- there’s work like this going on all the time!


Think carefully about your physical characteristics to give you an idea which areas of modelling you fit into. Be realistic about your body type and remember there are so many types of models that there is a place for everyone, it’s persistence and pursuing the right type of modelling that will get you out there working. And many of these types of modelling can be done part time so that you can model and still have a full time job!


What you need to do to start modelling


Do you need to have your hair cut or re-styled? A fresh and modern new cut or some advice on how to style your hair can really improve your look. Also do you regularly use hair treatments so that it’s shiny and impressive when you approach an agency or have your portfolio photographed?


Do you need to start taking care of your skin by cleansing and moisturising more regularly? Think about your skin care range- do you buy any old product because it’s cheap or do you seek out quality products that will keep your skin clear, bright and ageless? Cheap products are full of chemicals which may harm your delicate facial skin more than help it, but this doesn’t mean you have to buy the latest technology most expensive range on the market, you just need to do some research, ask women you know, or seek advice from a professional.


Most likely, if you’re serious about modelling, you will need to assess your diet so that you are eating for the health of your skin, hair and muscle tone. It’s an absolute fallacy that to be a model you need to eat like a rabbit, but you DO need to be conscious of what you put in your body, how it affects you and how you can get your best body through smart nutrition. You’ll find more about nutrition and exercise on page 9 of this guide.


The other important preparation to focus on is your inner self. It’s well known that the most balanced and easy to work with models are the ones who have done some internal personal development and are content in who they are and their place in the world. These models are the most respected by both the modelling industry and the public. What gets in the way of you being your true, confident and beautiful self? Model Success provides one on one Model Coaching either face to face or phone/internet, with a qualified Life Coach and professional model- when you’re ready to face your fears and nerves about modelling, send us an email and we’ll call you free of charge to chat about how we can help you.


Modelling Tools

  • Portfolio: To get started in modelling you need to have your portfolio photographed or updated by a professional photographer and presented in an industry accepted folder, usually a leather-bound black folio. There are many ways to get a good variety of shots in your portfolio through doing TFP- Time For Print which is an agreement with a photographer in which you model, and they photograph and no money changes hands- in exchange you both end up with some good quality photographs to use for your portfolios. However we highly recommend having a professional shoot with a paid photographer pretty soon in your modelling, as this is the quickest way to get fantastic shots to kickstart your portfolio and the experience you’ll gain from working with someone so experienced is invaluable.


  •  Comp Cards: You may choose to get Comp Cards printed which is an A5 size card displaying a few of your best photos and your measurements- agencies and clients use Comp Cards to select your for modelling jobs. We recommend getting your card designed and printed online as opposed to getting your agency to print it as they will most definitely put their logo on your card meaning that should you leave that agency or want to use the same card for other work, you won’t be able to unless you have new ones printed without their logo. Note that some agencies will insist their logo is present and accepting this will be at your discretion based on the quality of the agency and potential for them to be a positive move in your career.


  • Model Kit: You also need to learn what to take in your Model Kit which is usually a medium sized case on wheels or large bag, containing a number of items integral to professional modelling. If you’re ever seen a model arriving or leaving a show or shoot, you’ll notice that they always have some sort of large bag with them. We provide a whole list of suggestions for your Model Kit based on experience of professional modelling both from a model’s perspective and a photographer’s. This list will greatly cut down the time it takes for you to learn these things and gives you an appearance of professionalism starting from your very first modelling job.



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