About Model Success  

Model Success was founded by professional model Joanna Sherwell, who from the age of 15 worked throughout Australia as a photographic and runway model before beginning intensive study into human behaviour. While modelling Joanna was struck by the lack of support where models could access information, advice and training, in an industry that so desperately needed it!  She identified a need for more success and health consciousness in the fashion industry, as well as more training on how to actually do well in the field with the right mindset and health systems in place.

After studying and modelling for several years, Joanna is now qualified in many fields of behavioural sciences as well as a qualified and experienced youth educator in Melbourne, Australia. Her past work in community services includes program design and facilitation with disadvantaged youth and young women, job skills and work readyness program facilitation, pathways/careers officer for young people, dual diagnosis counselling (drug/alcohol and mental health), curriculum developer for Swinburne University,  Her understanding of human dynamics coupled with previous employment in these roles and private practice as a life coach, have given Joanna the ability to connect and empathise with her clients resulting in life changing results and a new found zest for life. 



Our Philosophy

Model Success products and services are a holistic exploration of industry practice and safety, health and fitness, freelance and agency modelling, goal setting and personal organisation, self esteem and body image, finance and time management, as well as focusing on how to use the creative industries as a stepping stone to other goals and dreams in life. 


Why?   Because unfortunately the fashion industry is perceived as a field where young people may develop unhealthy self image, disordered eating habits, a superficial view of career goals, or become victims of 'scams'. We believe this is quite the opposite of what modelling SHOULD and can do for young people- create strong self esteem / confidence, an educated and healthy approach to eating / exercise, financial management skills which set them up for their future, and an entrepreneurial 'I make things happen for myself!' attitude to life. We are not about pushing people into this industry if it's not right for them, we're about helping those passionate about expressing their talent and skills find their unique path to acheive their dreams. 


Model Success also provides motivational talks and youth development programs for schools and community groups throughout Melbourne, on the importance of health, self esteem, personal presentation, body image, and understanding of goal achievement in life. See our Girl's Develpment Programs page.



The Model Success Team   

Founder of Model Success Joanna Sherwell, has over 15 years industry experience and has built herself a strong reputation in the Australian freelance modelling industry. With a passion for helping other creatives develop their career and a background in psychology, she now devotes her time to training and mentoring models, make up artists, photographers, and designers and creating opportunities for industry creatives to develop new skills and networks. Join Joanna on Facebook, Twitter, and Linkedin.


Peta- Gai is the owner and founder of Iridis Cosmetics. Iridis teaches women to apply makeup to suit their personality and lifetyle through hands on, practical makeup lessons, revealing all the tips and tricks to demystify the art of makeup. Iridis is soon to launch its very own makeup product line, including brushes, to share the love of makeup with the world. Iridis Cosmetics also provides all the usual makeup services – bridal, debutante, special occasion, corporate, fashion and promotional/advertising.  Peta-Gai and Iridis Cosmetics are proud to partner with Model Success  Fiknd Peta-Gai on Facebook or Model Mayhem


Daniel is an emerging fashion, portrait and wedding photographer based in Melbourne. From a young age he has always been passionate about photography, though only later in life has decided to turn this passion into a developing career. He is committed to creating eye catching images both in the studio and on location, and is always looking to further his skills and knowledge through all possible avenues. Daniel provides photographic assistance to photogs attending Model Bonanza events (where requested), and is always on hand to ensure Bonanza photographers, models and MUAs get the absolute best experience possible from the day. Find Daniel at his website or Model Mayhem  


Sheree is very passionate about her work; she has been working within the event and hospitality industry for over 10 years.  She has a range of experience in events such as; Jason Gretch Spring loaded launch, Myer VRC 2011 and RSVP Melbourne’s Event Showcase.  Sheree is also a qualified hairdresser and has been working in the industry for over 8 years, having completed her training in a top salon.  Sheree’s creativity and flair for the fashion industry shines through her love for hairdressing combined with her passion for the event industry. Connect with Sheree on facebook



               ABN 64 576 836 995

web design by Magicdust

Model Mentor & Trainer Joanna Sherwell





 A sample of Joanna's Model Portfolio






         Photographers: Norm Murray, Jon Lee, Bill Poon